This sounds sensible, but in practice ID checking however many tens of thousands of people on their way into a venue would take forever. (Not to mention now having to deal with the portion of genuine customers who’ve forgotten to bring Id etc)
Could they just allow the account holder to void the old ticket code and issue a new one? Then you’d have to trust resellers to not yoink your ticket after they walk away with your money.
Oh I see, you mean ban legit reselling?.. could do. no chance of stopping unofficial reselling though (gumtree whatever). It’s a terms of service thing not a legal thing. So gumtree, eBay etc are not obliged to take down such things. And of course they would never stop touts doing it in person on approaches to a venue…
I mean, Ticketmaster are greedy bastards, that’s why they do what they do. But I think a part of a the veneer of respectability they present is based on the truth that you’ll never really be able to stop scalpers, so Ticketmaster might as well be the legal scalper of choice. There will always be a blackmarket for popular tickets (so the reasoning goes). Since reselling isn’t illegal then it’s hard to force eBay and gumtree to disallow it. And there’s nothing to stop touts in person. So Ticketmaster says “fine, we’ll host the reselling at whatever the bidding goes up to”. They get to make some more money on it and disallowing isn’t going to much improve things for the average concert goer…
I think probably one actual solution is to sell tickets linked to your mobile device (somehow). That’s probably still vulnerable to being hacked / faked so maybe that’s why they haven’t done it (aside from them losing out on that resale margin, obvs).
This sounds sensible, but in practice ID checking however many tens of thousands of people on their way into a venue would take forever. (Not to mention now having to deal with the portion of genuine customers who’ve forgotten to bring Id etc)
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Without ID on the ticket you don’t know it’s been resold. All a venue sees is someone presenting a valid QR code (or whatever)
Could they just allow the account holder to void the old ticket code and issue a new one? Then you’d have to trust resellers to not yoink your ticket after they walk away with your money.
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Oh I see, you mean ban legit reselling?.. could do. no chance of stopping unofficial reselling though (gumtree whatever). It’s a terms of service thing not a legal thing. So gumtree, eBay etc are not obliged to take down such things. And of course they would never stop touts doing it in person on approaches to a venue…
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How could it actually work though? Without checking ID at the gate you have no idea if the ticketholder is the original or has bought from a scalper?
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I mean, Ticketmaster are greedy bastards, that’s why they do what they do. But I think a part of a the veneer of respectability they present is based on the truth that you’ll never really be able to stop scalpers, so Ticketmaster might as well be the legal scalper of choice. There will always be a blackmarket for popular tickets (so the reasoning goes). Since reselling isn’t illegal then it’s hard to force eBay and gumtree to disallow it. And there’s nothing to stop touts in person. So Ticketmaster says “fine, we’ll host the reselling at whatever the bidding goes up to”. They get to make some more money on it and disallowing isn’t going to much improve things for the average concert goer…
I think probably one actual solution is to sell tickets linked to your mobile device (somehow). That’s probably still vulnerable to being hacked / faked so maybe that’s why they haven’t done it (aside from them losing out on that resale margin, obvs).