In his notes, Roszak wrote that Google’s search advertising “is one of the world’s greatest business models ever created” with economics that only certain “illicit businesses” selling “cigarettes or drugs” “could rival.”
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Beyond likening Google’s search advertising business to illicit drug markets, Roszak’s notes also said that because users got hooked on Google’s search engine, Google was able to “mostly ignore the demand side” of “fundamental laws of economics” and “only focus on the supply side of advertisers, ad formats, and sales.” This was likely the bit that actually interested the DOJ.
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In his notes, Roszak wrote that Google’s search advertising “is one of the world’s greatest business models ever created” with economics that only certain “illicit businesses” selling “cigarettes or drugs” “could rival.”
…
Beyond likening Google’s search advertising business to illicit drug markets, Roszak’s notes also said that because users got hooked on Google’s search engine, Google was able to “mostly ignore the demand side” of “fundamental laws of economics” and “only focus on the supply side of advertisers, ad formats, and sales.” This was likely the bit that actually interested the DOJ.
Thanks, I was struggling to make sense of what the fuss was about (smokescreen?)