These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.

  • jeanofthedead@sh.itjust.works
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    11 months ago

    I really likr the last few firmware updates that my TV received. But apart from checking for updates every few months, I agree that keeping it blocked in my router settings is ideal.

    • pipariturbiini@sopuli.xyz
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      11 months ago

      Doesn’t that kind of beat the purpose? The device can just store telemetric data and send them in batches whenever you connect it.

      • jeanofthedead@sh.itjust.works
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        11 months ago

        My Sony runs AndroidTV and uses NextDNS to block telemetry and the like. The features that I received with the last few updates enabled VRR, improved clarity and Dolby Vision, etc. So it was definitely worth it.