• Cort@lemmy.world
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    7 months ago

    The benefit is being able to display 3+ different ads on rotation that change every minute or two. That, and labor is cheaper when they’re not 50ft off the ground

    • dan@upvote.au
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      7 months ago

      The digital ones are also visible at night so the advertiser gets more impressions and the billboard ad company can charge more.

        • dan@upvote.au
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          7 months ago

          The digital ones are way more visible though, at least the ones I see here. There’s also some here that are printed but don’t have lights, for whatever reason.