“unlimited storage” was definitely a thing back in the day when the average high end user had a couple of TBs of data, but anyone using that now is just stupid. Full on stupid.

Average high end users can and do have hundreds of TBs now. Companies are entering into the PB ranges. I feel no sympathy for a company who is just now figuring this out. Yes it’d be nice to have unlimited storage as a user, but as a company there is no sense to the cost anymore, and they should have done this 8 years ago