• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • NuXCOM_90Percent@lemmy.zip
    link
    fedilink
    English
    arrow-up
    18
    arrow-down
    2
    ·
    5 months ago

    Shhh. It is a huge “fuck you” to google to not use their bandwidth or servers for free. Not the actual goal of this.