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Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @FastCompany@flipboard.com. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

  • sugar_in_your_tea@sh.itjust.works
    74·
    1 month ago

    Exactly. I am happy to pay a reasonable price for content (I’m paying a bit for Nebula, for example), and my hope is that transitioning advertising to a privacy-friendly system run by clients will encourage more options to pay for content in lieu of ads.

    I’d pay a few dollars a month to avoid ads on most sites, and I’m guessing that’s about what advertisers are making from me, but instead the options are:

    • pay 10x what they’d make from ads
    • see ads and get my privacy absolutely violated
    • don’t interact with the thing

    So the more we move toward privacy-respecting ads, the more likely we are to see more options than the above. At least that’s my take.

    • dindonmasker@sh.itjust.works
      3·
      1 month ago

      exactly. If the price was as much as ads pay it would cost users fractions of pennies per view. They just charge paid users so much more then that for the same thing. Since google ads is one of the biggest ads supplier we could technically have a wallet that substracts the ad value to not see it directly with google.

    • dindonmasker@sh.itjust.works
      3·
      1 month ago

      I just sent feedback to google from the “my ad center” page describing the wallet idea to pay the ad price instead of watching the ad. Last time i sent youtube feedback they didn’t come back to me but they did apply the change i was asking for. So we never know.