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That does nothing to deal with malware distribution, which has been a problem in pretty much every ad network. It does nothing to address the standard practice of making ads as obtrusive and flashy as possible.
I do not accept the premise that advertising is the only possible business model for quality web sites. History suggests the opposite: that it is a toxic business model that creates backwards incentives.
Not at all. But I want to see advertisers make some goddamn effort of their own, and accept some responsibility for the shitshow that they have created.
And until that happens, I’m certainly not going to feel bad about blocking ads across the board.