Samsung s23 ultra is my first Samsung and despite having come from Pixels and Oneplus I found I actually liked the Samsung stuff like edge panel, one hand plus+ operation, and sound assistant. All the good lock additions was like getting custom rom features. Find it hard to consider a phone without something like the Spen too now, since I use it to take notes and select text.
iOS is also filled with apps that have ads and subscriptions. Having something like F-droid for Foss apps without the nonsense is nice if you need something like a simple pdf reader or even a calculator. IPad has no calculator for example and there’s so much crap you have to shift through to find a simple calculator that doesn’t have ads or subscriptions.