

All it would take would be a platform that handles the payment and supplies a tracking pixel. Websites could join and become part of it. At the moment, every single publisher has their own payment solution. If I want to read one local article from Houston today and one from Tokyo tomorrow, I won’t join two payment plans. I want them to be paid automatically, like when I play a song on Spotify or watch a video on YouTube. Just a decent amount of money instead of paying mostly middlemen.
It’s very noisy. In the sense of there being a lot of pixels that would make up either colors. Your eyes and brain try to make sense of the noise and “decide” what color it is. The strongest correlation that seems to exist is the time people get up in the morning. Early risers seem to see white more often, night owls have a tendency for blue. It might be caused by the amount of daylight vs. artificial light that people see throughout their waking hours.