

I think one the biggest sells, especially for these custom rom’s is privacy to be honest. I don’t really trust Google or Apple with the data they probably collect. During COVID parents were being reported to law enforcement for CSAM when sending pictures of there kids medical issues to doctors(Archive Link).
One I guess could argue that sure shit happens when it comes to that scenario, but with the political climate in America combined with the fact that some of the largest tech companies seem to be kowtowing to whatever the current administration is doing, probably makes a lot of people rethink privacy and to find alternatives.
I think right now companies are competing until they’re only 1 or 2 that clearly own the majority of the market.
Afterwards they will devolve back into the same thing search engines are now. A cesspool of sponsored ads and links to useless SEO blogs.
They’ll just become gate keepers of information again and the only ones that will be heard are the ones who pay a fee or game the system.
Maybe not though, I’m usually pretty cynical when it comes to what the incentives of businesses are.