I would recommend reviews, and honestly just make a really good product. An advertisement for a product is usually my red flag to avoid it I try to find products that speak based on their quality. If you do go for something like a YouTube review make sure it’s with a YouTuber that has a clear stance on not letting reviewers control the message because that gives users significantly more confidence in that review. Which means that they are more likely to purchase that item
I hate when people put stories like this out in the form of 15,000 tweets. It’s a pain in the ass to read, just link to a paste bin or blog site or literally anything where I can read it in proper formatting and not broken out into a million tiny pieces