

I think the author was referring to the makers of the device not understanding what theyre making, not so much the end user.
Just to make sure I’m following your thread of thought, are you referring to this part of the author’s opinion piece or something else in his text?
“This wouldn’t matter if it were just marketing hyperbole, but the misunderstanding has real consequences. Companies are making billion-dollar bets on technologies they don’t understand, while actual researchers struggle to separate legitimate progress from venture capital fever dreams. We’re drowning in noise generated by people who mistake familiarity with terminology for comprehension of the underlying principles.”
The other valid component to your argument is the cost of labor now. It is more expensive to maintain a staff of people to perform repairs and manage the logistics of transporting units to service than it is to simply lose 100% of the wholesale value of the handful of items that fail within the warranty period. Labor, especially skilled labor, is really really expensive in the western world.