When China’s BYD recently overtook Elon Musk’s Tesla as the global leader in sales of electric vehicles, casual observers of the auto industry might have been surprised.
But what’s caught other carmakers around the world off-guard is something else about BYD, which is backed by Warren Buffett’s Berkshire Hathaway: its low prices.
“No one can match BYD on price. Period,” Michael Dunne, CEO of Asia-focused car consultancy Dunne Insights, told the Financial Times. “Boardrooms in America, Europe, Korea and Japan are in a state of shock.”
BYD can keeps its costs low in part because it owns the entire supply chain of its EV batteries, from the raw materials to the finished battery packs. That matters because a battery accounts for about 40% of a new electric vehicle’s price.
It can be all that, and subsidize. Some of it is a form of subsidizing. I’d say big picture subsidizing for the environment is ok. The raw market is prone to anti-competitive practices, catch 22, tragedy of the commons, etc. You want the unseen hand and some planning. A mixed economy. Which is what we all have in some form, outside of lawlessness of failed states, where drug/war lords rise and set their own laws/regulations anyway.
I’m telling you, those are literally what the subsidies are. None of this is private or confidential. The lack of consumption tax is the single greatest supply side subsidy.